After many years of successful cooperation and partnership with many Asian companies in the food additive sector, Jelu was now active itself with a stand at FIA Jakarta 2024. At Asia’s largest trade fair for food ingredients and additives, we welcomed numerous existing customers and partners as well as potential new business partners to our stand in Hall 3. This gave us the opportunity to meet partners and friends from far away who have been working with us for many years in person and to immerse ourselves in the region and its culture.
The food industry showed a wide range of interest in the applications, from bread and baked goods to frozen products, spices, dairy products, meat and convenience products.
The stand was regularly very busy on all three days, with everything from start-ups to global market leaders represented on our visitor list. We are grateful for every single conversation.
Another highlight was our presentation on our cellulose fibres in the food sector, focusing on meat, baked goods and dairy products. This information encouraged the audience to visit us later and led to further in-depth technical discussions at our stand.
We would like to take this opportunity to thank our partner in Indonesia Sumanta D. Tedja, who took care of the organisation and processing on site in Indonesia. We would also like to thank our partner company PT. Glory Katri Putera for the excellent co-operation during the event.
JELU is delighted with a successful trade fair week and will be happy to participate in the Food Ingredients Asia trade fair again in the coming years.