News

Humectants in foods: powdered cellulose

Humectants such as our powdered cellulose JELUCEL® are used in the food industry to optimise and stabilise product properties. Intermediate moisture foods remain fresh for longer and are preserved.

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Functional dietary fibre from JELU well received

“There was a strong interest in JELU products at this year’s Food Ingredients Europe”, Jens Schienke and Markus Hesse from JELU-WERK summarised the exhibition. JELU-WERK presented its natural plant fibres – wheat fibres, oat fibres and bamboo fibres – to the fair public. The visitors, however, were above all interested in cellulose as dietary fibre.

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JELU plant fibres at FIE 2017

From 28 until 30 November, JELU-WERK will be showcasing its products at Food Ingredients Europe (FIE). You can find out more about our functional plant fibres at stand Q77 in hall 8.0. We look forward to your visit at our stand in Frankfurt, Germany!

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Wide interest in JELU products at Seoul Food 2017

JELU-WERK successfully demonstrated the quality of its plant fibres and celluloses at Seoul Food 2017. Our JELUCEL® product range attracted wide interest, especially among processors of meat and meat products and baking companies. From 16 until 20 May 2017, JELU-WERK showcased at the international exhibition for the food, beverages, hotel, restaurant, food service, bakery and supermarket industries together with its South Korean sales partner.

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FDA defines cellulose as dietary fibre with beneficial health effect

The new definition of dietary fibre by the American Food and Drug Administration (FDA) is not relevant for American food manufacturers alone. Manufacturers who export their food products to the USA must in future also comply with the new labelling requirements.

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JELU products sparked interest at FI China 2017

The JELUCEL® plant fibres and celluloses from JELU-WERK sparked a wide interest at Food Ingredients China 2017. Together with our sales partner Jobachem we presented our products at the international trade fair for food ingredients and additives.

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International food fair AAHAR 2017

Together with its Indian partner MALU GROUP, JELU-WERK presented its plant fibres JELUCEL PF, WF, OF and BF at AAHAR 2017, the biggest food fair in India.

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Food Ingredients China 2017

From 24 until 26 March 2017, JELU-WERK will be showcasing its JELUCEL® plant fibres and celluloses at Food Ingredients China (FIC). Together with our sales partner Jobachem, we will present our celluloses, wheat fibres, oat fibres and bamboo fibres at stand 61D30 in Shanghai.

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Brisk demand at Fi South America

We experienced a lively interest in our plant fibres at Food Ingredients South America. In food technology, our natural plant fibres are being used as fat replacer, free-flow agent, anti-caking agent, structure enhancer, texturing agent and for many other applications.

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JELU to showcase at Fi South America

From 23 until 25 August 2016, JELU will be exhibiting at Food Ingredients in São Paulo, Brazil. Together with ECIL Trading, our exclusive sales partner for South America, we will present our plant fibres at stand 142.

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