The biennial international trade fair on animal welfare took place for a full four days from 12 November to 15 November 2024. JELU-WERK was represented there for the first time with its own stand. Visitors to the trade fair were able to find out more about our raw fibre components JELUVET® and JELUCEL®. Our all-natural celluloses and lignocelluloses are nutrient-neutral and standardisable feed components with a high swelling capacity. They can be added to livestock and pet food formulations to increase the crude fibre content of the feed in a targeted and safe manner. Animal producers, feed manufacturers and retailers in the sector showed great interest in Hanover. Both long-standing customers and partners were welcomed to exchange ideas and potential new partnerships were initiated.